"A must read for foreign business people and students learning about doing business in Asia."
- Jackson N. Huddleston, Jr., University of Washington
"There is no question but that this book makes a unique contribution. ...While everybody reads a lot about Mitsui, Mitsubishi et al., hardly anything has been said about the huge Korean chaebol which are a kind of hybrid between pre-war Japanese zaibatsu and the current keiretsu, so widely noted (and so little understood) among our business analysts."
- Frank Gibney, Pacific Basin Institute
"Recommended for executives, scholars, and students of business and the social sciences."
- Library Journal
"Mr. Kirk's thorough and well researched account plots Hyundai's astonishing trajectory, and how it leapt boldly into new products and markets wherever there was business to be had. ... Anyone with an interest in Korean business should read Mr. Kirk's book."
- Aidan Foster-Carter, The Asian Wall Street Journal
"A wealth of detail and ancedote."
- South China Morning Post
"Full of fascinating anecdotes related in a lively style by journalist and Korea-watcher Donald Kirk. ... Blow-by-blow accounts of high-stakes gambits that show Hyundai epitomizing both the positive and stultifying features of Korean entrepreneurship."
- Far Eastern Economic Review
"....a must read for business people and students of business and the social scienes learning about the socio-economics of Asia. While much has been noted (though little understood) about Sumitomo, Mitsubishi, Mitsui, Dai Ichi, Sanwa, Sony, Toyota, Toshiba, NEC, Matsushita, et al.--the huge commercial engines that run Japan's economic machine--there has been relatively little in-depth analysis of the great Korean chaebol--the architects of South Korea's economic miracle.
"Kirk takes us on an impressive journey through this unexplored territory, exposing with meticulous detail the inner workings of a Korean conglomerate, the unique character of Korean business and how it interacts with its government and with foreigners, and the glaring and subtle differences between doing business with Korea and Japan."
- Business Book Review
"Although the so-called South Korean miracle has attracted much attention, there have not been many books that deal with this subject, certainly nowhere near as many as those on Japan's business structure and practices. That alone makes this book a valuable contribution toward redressing the imbalance."
"I enjoyed reading the book, and I would strongly recommend it to any persons interested in learning about business in Korea and/or doing business with Korean firms."
- Journal of Asian Business
"This is an excellent and a very detailed report.... You will understand how the Korean economy is structured and operating....Also very valuable is the part on the difference between Japanese and Korean business operation in the States. It reminds the rest of the world about what difficulities would be encountered."